Nikon announced the AW1 camera today, "the world’s first waterproof and shockproof interchangeable lens camera", reads the headline. Reminds me of the Panasonic Lumix DMC-TS4 camera I bought about 2 years ago. I wanted a point-n-shoot camera with some 'waterproofing' capability but the marketing tag line about waterproof and shockproof claims are almost identical. Such is the advertising hype for new cameras these days. All camera manufacturers do it. They do it for low end and high end cameras as well.
The 'new' Nikon 1 AW1 is really a Nikon 1 J3. The camera comes with the 14.2-megapixel CX sensor, the EXPEED 3A processor with an ISO range between 160-6400, a 73-point AF array and the ability to shoot Full HD 1080p photos. It is rated to a depth of 49-feet, withstands drops from as high as 6.6 feet and can operate in temperatures as low as 14° F. The camera comes with a waterproof pop-up flash, GPS, altimeter, depth gauge, electronic compass and virtual horizon indicator all built-in.
Nikon 1 lenses can be used on the AW1 with an adapter but using the camera underwater requires 'waterproof' lenses and Nikon has also released two waterproof glass to accompany the camera : the 11-27.5mm f/3.5-5.6 and a wide-angle 10mm f/2.8. The AW1 comes in three colors - black, silver or white. Availability is scheduled for October, with a MSRP of $800 and $1,000 for a single and two lens kit, respectively.