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Tuesday, June 27, 2017

Micron Technology Discontinuing Lexar Media Storage Business

Well, I suppose nothing lasts forever. I have been using Lexar memory cards for over a decade. On the bright side of things, the stores with lots of Lexar inventory may now have to sell them quickly, perhaps even at a discount.

Micron Technology today announced that it is discontinuing its Lexar® retail removable media storage business. The decision was made as part of the company’s ongoing efforts to focus on its increasing opportunities in higher value markets and channels.

The Lexar portfolio includes memory cards, USB flash drives, readers, and storage drives for retail and OEM customers.

Micron is exploring opportunities to sell all or part of the Lexar business.

The company will continue to provide support to existing customers through this transition period. Customers should contact their Lexar sales representative to discuss specific requirements.

I’d like to thank our team members and partners for their contributions to the Lexar business. As difficult as this decision is, the company is making this adjustment in its business to ensure it continues to be well-positioned for the future.

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