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Showing posts with label Canon USA announces new website. Show all posts
Showing posts with label Canon USA announces new website. Show all posts

Monday, June 5, 2017

Canon USA Announces Two "See Impossible" Videos



MELVILLE, N.Y., June 5, 2017 – Expanding viewers’ horizons through technology, Canon U.S.A., a leader in digital imaging solutions, is pushing its creative boundaries with two new “Canon See Impossible” videos that celebrate Canon’s commitment to making the seemingly impossible possible. Available for viewing now on the Canon U.S.A.website, these two new videos – “See Beyond Darkness” and “See the Light” – showcase the capabilities of Canon imaging technology which enables researchers, professional photographers, cinematographers and enthusiasts to shoot impactful clear and crisp imagery, even when masked in darkness due to extremely low-light conditions.

“See Beyond Darkness”

In “See Beyond Darkness,” the impossible assignment for Director of Photography Andy Casagrande was to record images of a rare biofluorescent turtle found only in the remote, unspoiled reefs of the Solomon Islands. The low-light capabilities of Canon’s ME20F-SH Multipurpose Camera and EOS-1D X Mark II DSLR camera enabled researchers to capture vivid images without disturbing the natural environment.

“To have Canon step in and facilitate an expedition like “See Beyond Darkness” is incredible. It’s the perfect marriage of cinema and science,” said Casagrande. “When you pair those two together, the opportunities are endless. You can inspire the world to care about the planet.”

“This technology allows us to see things that are beyond human perception. We’re seeing creatures and coral and turtles that we never knew existed,” said Klaus Obermeyer, Director of “See Beyond Darkness.” “We always knew the underwater world is something mysterious, but when you’re taking a camera in that can see in the dark, it’s truly, truly a rare opportunity.”

“See The Light”

In “See the Light,” Canon’s technology captured the beauty of bioluminescent creatures under the sea, the grandeur of the extremely difficult-to-photograph Aurora Borealis (Northern Lights), and the wonder of the earth from far above it.

Each video cinematically illustrates Canon’s dedication to developing leading-edge technology that can provide creative thinkers the tools needed to teach, show, and capture for the world some of its most unexplored locations. The technology used by Canon to create these videos takes viewers to seemingly impossible dark places that were previously beyond what the human eye could see and technology could perceive. Specifically, the remarkable advancement in low-light technology found in the Canon ME20F-SH Multi-Purpose camera plays a feature role in the two new videos. Furthermore, Canon’s EOS C300 Mark II, ME20F-SH, and EOS C500 were used to capture all of the imagery in “See The Light.”

“Canon is proud to create products and technologies that support its customers in pushing the limits of what’s possible,” said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc. “It is our responsibility to our customers and our planet to look beyond today and imagine a better tomorrow.”


“See Beyond Darkness”


“See The Light”


Learn more about Canon DSLRs and lenses here.

Thursday, December 3, 2015

Canon USA Announces A Newly Designed Website




Canon USA introduced a new website about one month ago. Now they have officially announced it to the world. I will be very brief and get to the point immediately. I do not like the look and layout. Canon should bring back the old site.


MELVILLE, N.Y. — A company’s website is an important tool customers utilize to research products and services in order to make educated purchasing decisions. Canon U.S.A., Inc., has recently launched a new design for its company website, www.usa.canon.com, with a responsive design that offers an inviting and enjoyable experience for its customers. This new design features beautiful, vivid imagery befitting of Canon’s position as a leader in the imaging industry. The website homepage provides an attractive, easy-to-navigate interface with featured content focused on the company’s mission to provide customers with up-to-date product information and knowledgeable insights in the area of digital imaging solutions.

“One of the main goals we wanted to achieve when designing the new website was to help our customers and business partners get to know us better and get a feel for who we are as a company,” states Ellen Pitchford, vice president and general manager, Digital Marketing Services Division of Canon U.S.A., Inc. “This new website enhances the power of the Canon brand and further demonstrates our commitment to our customers and business partners.”

Seamlessly viewable from any compatible device, customers will have access to engaging stories, informative video content and in-depth product details. The new website is optimized to be viewed across a variety of platforms – desktop, tablet or mobile – and makes it easier for visitors to get the information they need no matter what type of compatible device they are using to connect to the Internet.

Built with bringing a intuitive, user-friendly customer experience in mind, features include :

  • The ‘Product Showcase’ section shows visitors the full breadth of product offerings.
  • The ‘Explore’ section demonstrates how Canon products can be used in daily life, workplace and industry settings.
  • The ‘Learning Center’ features tips, tricks and tutorials on how to make the most of Canon’s products.

Visitors also have the option of creating a ‘My Canon’ account, in order to manage their product library, expedite product registration and quickly gain access to order status.

Visit the new website at www.usa.canon.com.