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Thursday, February 13, 2020

Canon announced Rebel T8i / EOS 850D DSLR camera




MELVILLE, N.Y., February 12, 2020 –– Whatever your family dynamic, there are certain moments with the ones you love that deserve to be remembered. In the spirit of capturing powerful moments that last a lifetime, Canon U.S.A., Inc., a leader in digital imaging solutions, unveiled today the Canon EOS Rebel T8i. The newest and highest-performing Rebel camera within the Canon lineup features the DIGIC 8 Image Processor, eye-detection in live view, 4K video, clean 4K HDMI output╦ć, and is the first EOS DSLR with vertical video1 all within a compact and lightweight body to bring photography and videos to life.

“Our commitment to high-quality and high-performing DSLR cameras is unwavering,” said Kazuto Ogawa, president and chief operating officer, Canon U.S.A., Inc. “Visual storytelling is not one size fits all, and in order to encourage our current and future customers to explore their content creation journey and make it easier for people to explore the art of photography and the power of an image, it is imperative that the next EOS Rebel provide high-quality still imagery, high-speed shooting capabilities as well as top notch video functionality.”

The Greatness Within the EOS Rebel T8i

The compact and lightweight EOS Rebel T8i camera is ideal for documenting the early days on the soccer field and aspiring shutterbugs looking to go beyond the “Auto” feature. This includes :

  • Optical Viewfinder with a 45-point All Cross-type AF System with Face Detect to ensure images are in focus
  • 24 Megapixel CMOS (APS-C) Sensor with shooting speed up to 7 fps
  • 4K UHD, Full HD up to 24P
  • Equipped with an Approx. 220,000 Pixel New AE Sensor and EOS iTR AF (Face Detection)
  • Fast & Accurate Dual Pixel CMOS AF with Eye-detection (Servo)
  • Vari-angle, 3.0-inch LCD Touch Screen
  • Advanced Control with AF-ON Button and Quick Control Dial
  • Built-in Wi-Fi®2 and Bluetooth®3 Connectivity

Compatible with an extensive line of Canon EF and EF-S lenses, this model can capture vertical video and has multiple connectivity options using Bluetooth® and WiFi® technology, making it ideal for vlogging, uploading content to social media platforms, and web services or for day-to-day usage when capturing life’s most precious moments.

Pricing and Availability

The EOS Rebel T8i camera body has an estimated retail price of $749.99 and the EOS Rebel T8i kit with EF-S 18-55mm F4-5.6 IS STM lens has an estimated retail price of $899.99. For more information and the full list of product specifications, visit http://shop.usa.canon.com