Canon Inc. Ranked 40 in 100 Best Global Brands

I have just returned from my South Africa Wildlife Photo Tour. it was quite a successful trip and there are many close encounters with the Big Five plus many other animals and birds. Once I get back to my normal routine and gone through some of the images, I will post them on this blog, Facebook, Twitter and Instagram. Keep checking back for the latest photos and you can see my works on MichaelDanielHo.com

MELVILLE, N.Y., October 7, 2015 – Canon U.S.A., Inc., a leader in digital imaging solutions, today announced Canon has been ranked 40 out of 100 on the 2015 Best Global Brands and third among Japanese Best Global Brands. Interbrand’s annual 100 Best Global Brands ranking report identifies and evaluates companies that have created and sustained strong global brand performance. The standings are based on publicly available information including the financial performance of the branded products or services, the role of brand in the purchase decision process and the strength of the brand.

“This award is a testament to the Company’s efforts to see the impossible, breaking the boundaries of what is possible and shifting the focus from Canon as solely a high-quality digital imaging product manufacturer to a Company that empowers the creative spirit within its people and customers,” said Joe Adachi, chairman and chief executive officer, Canon U.S.A., Inc.

To access Interbrand’s 2015 Best Global Brands report, visit: http://interbrand.com/best-brands/best-global-brands/2015/ranking/ and follow Best Global Brands across social media at #BGB2015.

Canon Ranks 26th in Interbrand’s Best Global Green Brands

London, 14 July 2014 – Canon, world-leader in imaging solutions, has risen to 26th place on the latest Interbrand Best Global Green Brands list, up from 30th place in 2013. The Interbrand report highlights Canon’s implementation of sustainable practices in 2012, including reducing CO2 emissions over entire product life cycles by nearly three times the company’s target, and collecting 310,000 tons of used toner cartridges globally since 1990, consequently reducing CO2 emissions by approximately 450,000 tons and avoiding the need for 201,000 tons of new resources.

The annual Interbrand Best Global Green Brands report is based on consumer research designed to examine the gap that exists between a brand’s environmental performance and consumers’ perceptions of that performance. In Canon’s case, that perception has improved considerably and the Gap Score has narrowed to +3.8 from +6.56 in 2013.Susan Stuart, Sustainability Director, Canon Europe, Middle East and Africa, said: “Our commitment to sustainability helps us add value to customers in meeting their own business and sustainability goals. It connects us to society by enabling people to capture, document and record the world around them.”“Sustainability is a strategic imperative for Canon which is embedded deeply within our culture, as well as in our strategy and how we do business. Our approach is based on the Canon corporate philosophy of Kyosei, a Japanese word that means living and working together for the common good.”

Only companies featured on Interbrand’s annual Best Global Brands list are considered for the Best Global Green Brands report. To become one of the top 50 Best Global Green Brands, organisations must perform well in terms of both sustainability performance and consumers’ perception of it.

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