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Showing posts with label DJI is acquiring Hasselblad?. Show all posts
Showing posts with label DJI is acquiring Hasselblad?. Show all posts

Wednesday, January 24, 2018

DJI Announced Mavic Air - Portable 3-Axis Gimbal 4K Camera Drone





January 23, 2018 – DJI, the world’s leader in civilian drones and aerial imaging technology, today introduced Mavic Air, an ultra-portable, foldable camera drone that delivers higher performance, more intelligent features and greater creative possibilities than any other consumer drone. Developed with the traveler and outdoor enthusiast in mind, Mavic Air inherits the best features of DJI’s iconic Mavic series with a 4K camera for superior image quality, new QuickShot modes and SmartCapture for easier, more intelligent photo and video capturing, and FlightAutonomy 2.0 with Advanced Pilot Assistance Systems for smarter, safer flight. A marvel of engineering and design, Mavic Air enables limitless exploration wherever adventure takes you.

“When DJI introduced the Mavic Pro, it reinvented what a consumer drone could be: powerful, yet portable, accessible, but advanced,” said Roger Luo, President at DJI. “Today, with the introduction of Mavic Air, we have pushed these attributes to the next level to create our best consumer drone yet.”

Designed for Portability and Power

Weighing just 430 grams, Mavic Air is the most portable DJI drone ever created. Its folding arms and propellers sit flush against its slender aerodynamic frame, making it so compact that its footprint is nearly the size of a modern smartphone when folded.

Every aspect of Mavic Air’s camera has been designed for maximum performance. Its recessed three-axis mechanical gimbal is suspended from dampeners to further reduce vibration providing superior protection and steadier shots. A powerful camera housing a 1/2.3” CMOS sensor and the equivalent of a 24mm F2.8 lens (on a 35mm full frame sensor) captures high-quality photos and videos.

Mavic Air photographs crisp 12-megapixel still images utilizing new HDR algorithms that preserve more highlight and low light details, allowing you to capture stunning aerial pictures from sunrise to sunset. It also shoots smooth stabilized 4K video at 30 fps, capturing the highest quality video of any DJI consumer drone with a maximum bitrate of 100 Mbps. Preserving the action in dramatic fast-paced scenes is now possible through its ability to shoot 1080p slow-motion video at 120 fps.

Mavic Air is DJI’s first drone with 8 GB of onboard storage letting you save photos and videos directly to the aircraft on the go, plus a microSD card slot for additional storage capacity. The newly added USB-C port makes exporting captured footage easy and fast.

Expand Your Creativity

Mavic Air’s intelligent camera system creates new possibilities for anyone regardless of their photography and drone piloting experience. Photo enthusiasts who want to capture their surroundings in complete detail can use the new Sphere panorama feature to automatically shoot and stitch together 25 photos, creating a crystal-clear 32-megapixel panoramic image within one minute. Mavic Air also supports multiple panorama modes, creating horizontal, vertical, and 180-degree images.

QuickShot intelligent video modes make creating professional videos fun and easy with predefined flight paths that automatically keep your subject in the frame. Use Rocket, Dronie, Circle, or Helix plus two new modes Asteroid and Boomerang, to effortlessly create videos that once required significant piloting skills and sophisticated editing software. Asteroid starts with a spherical image that zooms in as it descends toward the subject on the ground, while Boomerang circles the subject in an oval-shaped flight path with the video finishing at the start point.

Mavic Air’s ActiveTrack intelligent flight mode has been improved to automatically sense multiple subjects, following your subject and keeping it in the frame with more precision, especially during high motion activities like running and cycling.

Powered by machine learning technology, SmartCapture[1] is an ultra-responsive control mode that makes shooting photos and videos effortless. With a maximum range of up to 20 ft (6 meters), you can give hand gesture commands to launch, follow, photograph, record, push, pull and land, letting you capture the moment from any angle without the need for a remote controller.

Smarter, Safer Flight

More powerful computing capabilities and optimized algorithms help Mavic Air fly smarter and safer through obstacles and terrain. FlightAutonomy 2.0 processes data gathered from seven onboard cameras and infrared sensors to construct a 3D map of its environment for more precise hovering and better flight performance. The improved forward and backward dual camera vision systems can sense obstacles up to 66 feet (20 meters) away. To help navigate through more complex outdoor environments, Mavic Air has newly developed Advanced Pilot Assistance Systems that helps pilots avoid and bypass obstacles automatically, providing an extra layer of reassurance during flight.

Mavic Air has a maximum flight time of up to 21 minutes. It can fly stably in windy conditions of up to 22 mph (36 kph) and at high elevations of up to 16,404 ft (5,000 m) above sea level[2]. Mavic Air’s remote is the first to feature detachable control sticks that can be stored inside the remote controller for added portability. Its omnidirectional antennas placed on the foldable landing gear help increase signal coverage to deliver a maximum range of up to 2.5 miles (4km)[3] with 1080p real-time video transmission when flying with the remote controller. When in Sport mode, Mavic Air flies at exhilarating speeds of up to 42 mph (68 kph) and is compatible with DJI Goggles for an immersive FPV flight experience.

Price and Availability

Mavic Air will be available in three colors: Onyx Black, Arctic White and Flame Red. The US retail price including the drone, battery, remote controller, carrying case, two pairs of propeller guards and four pairs of propellers, is $799 USD. The Mavic Air Fly More Combo includes the drone, three batteries, a remote controller, a travel bag, two pairs of propeller guards, six pairs of propellers, a battery to power bank adapter and battery charging hub, for $999 USD.

Starting today, Mavic Air will be available for pre-order at store.dji.com, the four DJI Flagship Stores and authorized dealers. Pre-orders will start shipping on January 28. For more information on all the new features and capabilities of Mavic Air, please visit www.dji.com/mavic-air.

Friday, January 27, 2017

Canon Projects 10% Rise In Operating Profits in 2017




Nikkei Asian Review reports Canon Inc. is projecting a 10% rise in profits for the year 2017 after a two year earnings drop. It is no surprise to any observer of photographic equipment manufacturers that the industry is facing less than stellar times.

Recent data from CIPA points to continuing decline in camera sales and large format manufacturers like Phase One and Hasselblad are in particular trouble. The latter may be in the process of being acquired by DJI.

The following is an excerpt from Nikkei Asian Review :

TOKYO -- Canon's group operating profit is seen topping 250 billion yen ($2.17 billion) for the fiscal year ending December 2017, roughly 10% over the expected figure for 2016, with two years of decline reversing on strong earnings from recent acquisitions.

Sales for the Japanese electronics company are seen growing nearly 20% to 4 trillion yen -- a height last seen in fiscal 2008. Toshiba Medical Systems, acquired late last year, will likely contribute some 400 billion yen in income. Canon uses American accounting standards.

As the market for such mainstays as cameras and printers matures, recent acquisitions should support the upswing in operating profit. New businesses will likely contribute a quarter of the group's total sales, up about 10 percentage points on the year.

Canon bought Dutch commercial printing powerhouse Oce in 2010 and Swedish surveillance camera maker Axis Communications in 2015. Both will likely see demand grow from Western corporations. Another Canon arm produces metal deposition equipment -- crucial for producing OLED screens -- for which demand is growing rapidly.

The company is investing actively in China and sees improvement for its production equipment for semiconductors and liquid crystal panels. Earnings from such mainstay products as cameras and printers will likely bottom out.

Canon is assuming an exchange rate of roughly 110 yen to the dollar for the fiscal year -- weaker than last year's 108 but seen as stronger than the actual figure. Further depreciation by the Japanese currency would make profit grow even more. The company also intends to continue promoting sales and cutting costs on such high-margin offerings as mirrorless cameras.

Fiscal 2016 earnings are due out Tuesday. Operating profit likely fell 35% on the year to 230 billion yen, slightly under Canon's projection of 235 billion yen.

Thursday, January 5, 2017

Hasselblad May Be Acquired By DJI?



Is it in the works? DJI, the Chinese maker of the aerial drones, may be in the process of acquiring financially troubled Hasselblad, maker of medium format cameras, based in Sweden. Together, they announced a strategic partnership back in November 2015.

It is hardly a secret the few medium format camera manufacturers are on shaky ground. While sales in DSLR cameras are slipping in the last few years, medium format sales are suffering even worse.

This is hardly unprecedented. Chinese carmaker Geely acquired Swedish car manufacturer Volvo in 2010. Keep checking back for the latest info.