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Showing posts with label Hasselblad. Show all posts
Showing posts with label Hasselblad. Show all posts

Tuesday, September 9, 2014

Mamiya Leaf Credo 50 - Medium Format Camera


Mamiya Leaf Credo 50 medium format camera

The Medium Format camera industry is, at best on 'shaky ground', but now the arena for these cameras is a bit more crowded just before Photokina 2014. Mamiya has announced their latest entry, the Leaf Credo 50 medium format digital back, utilizing Sony’s 50MP CMOS sensor. Shipping is scheduled for the end of September, with a list price of $27,000 for the back and $31,000 as a complete setup alongside the 645DF+. Mamiya has put together a gallery with a dozen full-size sample images.

NEW SENSOR-NEW POSSIBILITIES

The new Leaf Credo 50 is the latest member to the very successful Credo line. It follows the course of delivering legendary image quality and by employing a new high-performance CMOS sensor, it brings high iso capabilities along with fast capture rate, high dynamic range and improved Live View performance.

HIGH RESOLUTION AND HIGH SPEED

The Leaf Credo uses high resolution SONY CMOS sensor with 50 Megapixel, measuring 44mm x 33mm. It can capture at 1.2 frames per second and provides an extended iso range of 100-6400 means more freedom in choosing locations, lighting conditions and capture parameters. For many photographers this means they no longer have to carry another camera for certain type of jobs.

UNCOMPROMISING IMAGE QUALITY

The Leaf Credo 50 delivers the stunning, film-like quality that has been Leaf’s trademark for many years. The new CMOS sensor delivers an unsurpassed 14 f-stops of dynamic range provides unmatched detail, richness of color, low noise and beautiful tonality.

HIGH QUALITY LIVE VIEW

The use of the new CMOS sensor allows for improved Live View image quality with faster refresh rate ald low noise at almost every lighting conditions.

LONG EXPOSURES

The New Leaf Credo 50 digital back can capture virtually noise free images with exposures of up to 1 hour long.

WIDE SPECTURM

The Leaf Credo 50 is available also in Wide-Spectrum version, where the standard IR-cut filter has been replaced with an optically corrected glass. This new back delivers amazingly clean detail in a wider wavelength range due to high NIR sensitivity, high iso capability and excellent long exposures performance. Read more about the WS backs.

CAPTURE ONE SOFTWARE

You are now able to leverage the unique features and workflow environment of Capture One workflow software to optimize and enhance your images, create web galleries and print contact sheets directly from the computer. Together, the Leaf Credo 50 and Capture One are essential tools in producing the results you expect

The Leaf Credo 50 offers the best price-performance ratio of any high resolution, high iso single-shot capture device, enabling you to take your photography further by capturing the highest quality, single-shot images possible. The sensor provides the ability to record the finest detail, eliminating the need to use cumbersome multi-shot solutions.

TOTAL CONTROL FROM CAPTURE-TO-DELIVERY

The Leaf Credo 50 lets you shoot anywhere. Featuring a high resolution, touch 3.2” screen, enabling you t o view, inspect and edit your images under all kinds of challenging lighting conditions, both in-studio and outside, as well as offering a wide range of on-screen functions.

CAPTURE SPEEDS AS FAST AS 1.2 FRAMES PER SECOND

Providing the fastest image transfer speed through the use of advanced FireWire 800, USB 3.0 and UDMA CompactFlash technologies, the Leaf Credo 50 is built for speed.

Monday, May 12, 2014

Medium Format Camera Manufacturers Shake Out Coming?


Vintage Large Format Camera

Hasselbald was spun off as a separate photographic company in 1908 by its parent. Victor Hasselblad, a Swedish photographer invented the 6x6 cm Medium Format camera and over the decades, their cameras were used in World War II and by NASA in earlier space missions. Hasselblad was acquired by Ventizz Capital in 2011. At the time, Ventizz claimed it will not implement any major structural or key management changes.

However, in the last few years, Hasselblad's new products (Lunar, Stellar and the upcoming Solar) were less than stellar. Their latest announcement is the H5D-50C Medium Format camera equipped with a 50MP CMOS sensor. The company's CEO was replaced a few months ago. The Italian Design Center is probably closed and Hasselblad discontinued their V camera line and announced price increases for their lenses. Rumor is floating around the owners are looking to sell the company.

Medium Format cameras with their mega-pixel sensors are at best, high priced niche products in today digital photography world. Reminds me of a 12 cylinder engine car. There are only a handful of companies that still manufacture them - Rolls Royce, Bentley and Ferrari, etc. but they are all owned by huge, multi-national car companies - BMW, Volkswagen and Fiat, respectively. It makes very little business sense and profitability to have a stand alone company manufacturing and selling cars with V12 engines or MF cameras with mega-pixel sensors.  

Pentax recently announced their Pentax 645Z Medium Format camera and there are rumors Canon and Nikon may jump into the arena. In my opinion, this will be an unnecessary distraction for Canon at this time. Medium Format photography is a niche market and should be left to niche companies. Canon needs to rethink its product strategy and concentrate on its strength. They are way behind in their meaningful product introduction - the EOS-7D Mk II camera and EF 100-400mm f/4-5.6L IS II lens, just to name a couple. Then there is the 'mega pixel' camera project, new Super Telephoto lens using the Diffractive Optics technology. The list is long and these products will generate more interest and revenue than any Medium Format sales in the future.

MichaelDanielHo.com

Saturday, December 21, 2013

NASA's Iconic EarthRise Photo From Space

One of the most iconic images, known worldwide as Earthrise, is turning 45 years old on Christmas Eve. And so NASA thought it appropriate to share the story of how luck and teamwork helped the astronauts of Apollo 8 capture this amazing photo.

Mosy of us have seen the classic Earthrise photo taken by Apollo 8 on Christmas Eve, 1968 using one of the Hasselblad cameras on board. Watch the video to see how astronauts Frank Borman, Jim Lovell, and Bill Anders used teamwork and superior training to turn a spectacular event into one of NASA's most legendary images.