Translate this blog into your language

Saturday, March 24, 2018

Canon Professional Full Frame Mirrorless Camera With EF Mount Coming In One Year Or Less


Sorry, Canon and Sony. But the time is Now to bring out the Mirrorless camera many photographers want





My readers know I have been reporting on Canon's development of a full frame mirrorless camera for about two years now. There is little doubt this camera is coming. Even Canon's arch rival in this space, Sony, has acknowledged it and expects the arrival soon. The real question is will Canon finally leverage their greatest advantage over Nikon, Sony, Leica, etc. and announce a professional, EF mount, full frame mirrorless camera.

I have been calling for Canon to bring to market such a camera for over a year. Canon must think outside the box and comfort zone on this new body. The camera should be called EOS-1M, must have the EF mount and ergonomically similar to the EOS-1 body style, with a new sensor higher than the current EOS-1D X Mark II but lower than the present EOS-5Ds in megapixels. A burst rate of between 15 to 20 fps, comes with 3 types of card slots - SD, CF and CFast, a built-in flash and weighs less than 2 pounds. This is certainly doable given the engineering prowess of Canon.

Enough of the tinkering around with the EOS-M, APS-C based models. Canon has a few full frame mirrorless prototypes in their labs. They have been surveying professional photographers and want to get it right the first time with this announcement. Real life testing of these cameras have started already.

As The Wildlife Ho-tographer, I have been a Canon user and company observer for almost three decades. You can follow my travels on Facebook and Twitter. See my equipment bag and works on MichaelDanielHo.com

Canon Inc. is conservative and rarely tries to be the first in introducing new stuff. Rather, they try to 'perfect' the equipment first before bringing them to market. But there is a risk in waiting too long. In an interview with Canon's CEO, Mr. Fujio Mitarai earlier this year, he intimated he wants the company to be more innovative and nimble.

Hopefully, Canon will take the upcoming opportunity, like the Photokina Show in September in Germany, and announce their concrete plans in bringing out a professional full frame, EF mount mirrorless camera. The camera should go on sale before Christmas of 2018 or at the latest Q1 of 2019. Keep checking back for the latest information and development as I get them.

No comments: