London, UK, 15 August 2017 – Canon Europe, world leader in imaging solutions, is honoured to today announce it has been awarded three prestigious accolades from the European Imaging and Sound Association (EISA). The EOS-5D Mark IV has been named ‘EISA Professional DSLR Camera 2017-2018’, the EOS 77D has been awarded ‘EISA Consumer DSLR Camera 2017-2018’ and the Canon EF 16-35mm f/2.8L III USM has been awarded ‘EISA Professional DSLR Lens 2017-2018’.
EISA Professional DSLR Camera 2017-2018 : Canon EOS 5D Mark IV
EISA Consumer DSLR Camera 2017-2018 : Canon EOS 77D
EISA Professional DSLR Lens 2017-2018 : Canon EF 16-35mm f/2.8L III USM
Voted by a panel of editors representing over 50 internationally-respected magazines from across 20 European countries, plus USA and Australia, EISA celebrates new products that combine the most advanced technology and desirable features with class-leading performance.
“Canon has a long-standing reputation within the industry for delivering high-quality products that enable users to tell the best story of their lives through unlocking their creative shooting potential with the support, reliability and consistency needed,” commented Lee Bonniface, Marketing Director, Consumer Imaging, Canon Europe. “Feedback on our products through award recognition such as EISA, is paramount as we strive to produce pioneering and class-leading solutions that enable photographers around the world to discover, capture and share their own unique stories through photography.”
In recognition of Canon’s award-winning products, the EISA judging panel commented with the following citations:
EISA Professional DSLR Camera 2017-2018 - Canon EOS-5D Mark IV
The Canon EOS 5D Mark IV is the tool of many professional photographers all over the world. Compared to its predecessor, Canon has increased the still image quality significantly with higher resolution and wider dynamic range, while the autofocus has become more sensitive. The video function is also much more advanced with quality 4K recording and fast autofocus in live view mode. The Canon EOS 5D Mark IV also features the innovative new Dual Pixel Raw feature, which allows sharpness and background blur to be fine-tuned later. All in all, the Canon EOS 5D Mark IV will remain a class-leading camera for several years to come.
EISA Consumer DSLR Camera 2017-2018 - Canon EOS-77D
The Canon EOS 77D adopts many key features from the semi-professional EOS 80D. The 24.2 million pixel CMOS-sensor achieves a better dynamic range than its predecessor. A big advantage is that the Dual Pixel CMOS AF that enables a very fast and smooth autofocus during live view and video. Combined with STM or Nano USM lenses, the focus is very quiet. The viewfinder autofocus is also greatly improved, with 45 cross-type points. The new DIGIC 7 processor delivers enough power for fast continuous shooting (6 frames per second) and Full HD-video with high frame rates (1080/60p).
The top place LCD and the quick control dial allow fast operation. Other modern features are the articulated touchscreen and Wi-Fi, which is accompanied by Bluetooth for easy access.
EISA Professional DSLR Lens 2017-2018 : Canon EF 16-35mm f/2.8L III USM -
The Canon EF 16-35mm f/2.8L III USM has been long awaited by many professional photographers and exceeds expectations. It’s better built than its predecessors and gives astounding sharpness over the entire image, even at its full opening of f/2.8. At 16mm it outperforms many ultra-wide-angle prime lenses. Distortion is low, while the anti-reflective coating very effectively reduces ghosting and flare. The Canon EF 16-35mm f/2.8L III USM is built for everyday professional use and delivers an image quality that will satisfy even the most demanding users.