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Tuesday, December 4, 2018

Photokina 2019 scheduled for May has been cancelled. Show to return annually May 2020

Many photographic companies choose to announce their new products just before the Photokina Show to maximize exposure and hype their new equipment.  Canceling the show for one year will make no difference to them and the announcements will just come as their marketing department find the most propitious time to release their statements.

The following Canon products have been registered with certification authorities and are expected to be announced in 2019. I am most interested in the Super Zoom lens, new Diffractive Optics (DO) lens and the successor to the EOS-7D Mark II camera.

Following a successful Photokina 2018, the German Photo Industry Association (PIV), as conceptual sponsor of the trade fair, and the event’s organiser Koelnmesse have agreed not to organise the next leading global trade fair in May 2019, as initially planned, but in May 2020. From Wednesday 27 May 2020 to Saturday 30 May 2020, all the market leaders in the imaging industry are expected once again in Cologne. The decision to postpone the start of the announced annual cycle by one year is intended to give all participants the opportunity to further develop the new concept for photokina and to tap into new target groups among exhibitors and visitors in order to heighten the status of the trade fair as a global platform for the photography and imaging industry.

“photokina 2018 clearly exceeded our already optimistic expectations with groundbreaking innovations and 180,000 visitors from 127 countries,” explained PIV’s CEO Rainer Führes. “As a result, we set the bar very high for the next event. It is therefore unlikely that, in May 2019 after just over seven months, we will once again be able to create the same enthusiastic atmosphere that characterised photokina 2018. This is why we have decided to start the planned annual cycle in 2020. The Photoindustrie-Verband would like to thank Koelnmesse for its willingness to quickly comply with this request. This shows once again the great professionalism and excellent customer orientation that has characterised our trusting partnership for decades now.”

“We understand that even the most powerful technology companies cannot ensure that they will once again be able to bring such innovative strength to the exhibition halls as we experienced at photokina 2018 within an extremely short lead time of just seven months,” added Koelnmesse’s CEO Gerald Böse. “It is precisely these innovations, however, that shape the character of photokina as the world’s leading trade fair – as does the presence of all the leading suppliers in the industry as well as important users, retailers and service providers worldwide. In order to make sure we can continue to fulfil this requirement in the future and meet the expectations of exhibitors and visitors with every event, we have responded flexibly to PIV’s wishes. This will ensure the continued unique impact and public appeal of one of our flagship trade fairs in the future.”

This year, photokina had successfully presented itself with a new concept, which included the increased involvement of new exhibitors from innovative areas such as mobile, imaging analytics, digital workflow and moving images, as well as a stronger focus on experience for visitors. This combination of experience and product presentation, which was very well received by younger target groups in particular,

Saturday, December 1, 2018

Will The Canon EOS-1D X Camera Be Offered In A Mirrorless Version In The Future?

Amateur Photographer (AP) editor Nigel Atherton recently interviewed three top Canon executives to discuss the new EOS R camera system. Mr. Shingo Hayakawa (SH) is the Deputy Group Executive, ICB Optical Business Group, Image Communications Business Operations. Mr. Masato Seita (MS), is the Manager, ICB Products Development Dept 11, Image Communication Business Operations, and Mr. Minea Uchida (MU) is the Manager, ICB Integrated Business Design Dept. 333, Image Communication Business Operations.

My readers know me as The Wildlife Ho-tographer and the reason why I am not buying the current EOS-R camera right now. I have been using Canon gear for over 30 years. You can follow my travels on Facebook and Twitter, see my equipment bag and works on

Below is an excerpt from the AP interview with the three Canon executives. If and when Canon brings out a full frame mirrorless version of the EOS-1D X Mark II camera (something I have been advocating for years), I will be the first photographer to put in my buy order.

What do you think are the most important technologies in the Canon system?

SH: The distance between the lens and the sensor is much shorter. With EF lenses the space taken up by the mirror in the body imposes certain restrictions. The EOS R opens up all kinds of possibilities for lens design because of the shorter back focus. By removing the mirror we are able to use the space that it occupied for optics, which enables us to make more compact lenses. As for the mirrorless structure, we chose a large diameter for the mount because of the flexibility this offers for lens design. If we want to achieve smaller lenses, we can put the whole focus on making the lens compact. If we want a high quality, or wide aperture lens we can put the focus on that. This is key for us.

AP: You have to prioritise, so which one of those types of lens do you think the typical EOS R customer is more interested in: compact or high quality?

SH: Our target user of the EOS R is the advanced amateur, who is using maybe the 5D Mark IV or something like that. This user has a lot of different needs so we thought it was important to show straight away what’s possible with this system. Our strategy was to offer, at launch, two high spec lenses, one comfortable kit lens, and one compact lens.

AP: When you decided to make a full frame mirrorless camera what were the main priorities for the system?

SH: We started out thinking about the lenses we wanted to make and what the ideal lenses would be. That gave us the mount specifications and flange distance we needed. Only then did we start to consider how Canon could improve the main body. We decided that we wanted to make a completely new body, and to reconsider the ergonomics and operation so that it would be different from previous models. Our task is to give our customers more choice and then let them choose.

AP: The response to the M Fn bar has been mixed. Some people don’t like it. How do you feel about that?

MS: We expected that response, and guessed that would be the case. Our customers’ feelings about it vary, and different customers offer different criticisms, but the new technology has a value that we would like to offer to those of our customers who like it.

AP: Will this technology be on all R-system cameras? Will it also go on DSLR cameras in the future?

MS: We don’t know yet, but it depends on the features of each of the cameras that we have to consider.

AP: Why did Canon not include an exposure mode dial on the EOS R?

MS: When you have a mode dial on the left hand side your shooting mode is fixed, and it becomes fiddly to change while shooting. With the design of the EOS R it is easier to switch between modes, or between video and stills, with just the right hand without taking the eye from the camera.

AP: The new Fv exposure mode is very clever. Is this something you came up with specially for the EOS R or is it something you have been thinking about for a while but saved for this camera?

MS: We had the idea before and we thought it was good, and had been considering implementing it. Then we decided to introduce it on the EOS R.

AP: So it could appear on future Canon DSLRs?

MS: It could but it depends on what we want to prioritise on each individual camera.

AP: The low light auto-focus performance is very impressive. How did you achieve that?

MU: Thanks to our Dual Pixel CMOS AF technology, a greater number of pixels can be utilised for autofocus. In addition, the EOS R’s image processor has enabled faster data processing. This combination achieves the low light performance.

AP: There has been some criticism that the camera only has one card slot. Did you consider having two? And did you think about going with the XQD card, like Nikon?

MS: To have two card slots, as well as the DSLR battery that we decided to use, the camera would need to be bigger, or the battery would have to be smaller. As for the type of card, we have always understood the demand for high speed. We thought SD would be the best choice overall for the EOS R when we considered the size, speed, familiarity and cost of the cards.

AP: Some other manufacturers publish a road map for future lenses. Will Canon consider that?

SH: If we publish a roadmap to the public then we are telling our customers what we are going to give them and we just have to focus on that alone, But we prefer to be more responsive to the market, and find out what our customers want and prefer. Technology is also advancing and evolving.

AP: So now, you have four lens systems. Are you going to continue all four of them in the foreseeable future?

SH: Yes

AP: And if you’re an EOS M user, can you expect new lenses as well?

SH: If there is a demand for such lenses, then we will release them.

AP: Do you think that in five years time, Canon will still be making new DSLR’s?

SH: Of course the situation is always changing and in the future, DSLRs will most likely experience a decline in popularity compared to mirrorless cameras, , but the optical viewfinder still has some advantages and we will continue to offer a choice for as long as our customers want it.

AP: If there was a mirrorless version of the EOS- 1D X, do you think people would still buy the EOS- 1D X?

SH: We would guess that a mirrorless camera like that would be popular, and have already analysed which technology will be required in a camera in five years time.

AP: The EOS R does not have a number. What will future models be called? Are they all going to be EOS R plus a number?

SH: We have not decided the numbering convention of future models yet.

AP: Could you say how many cameras you expect to have in this system by this time next year? How long will people have to wait for new models? I’m guessing that perhaps the EOS R will be the middle camera in your range and there will be cheaper one, and a more expensive one?

SH: That is a good idea! (joke)

AP: The EOS R is quite expensive for what it is, compared to other mirrorless cameras…

SH: We think the camera is not expensive or inexpensive, it is average. Let’s see what the customers think. In the system as a whole, we are working on a wide variety of attractive lenses.

AP: One more question, what design feature of this camera are you most proud of?

SH: The new mount system. Of course the design itself is brand new, but also the high-speed communication. That is part of the new system.