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Friday, June 22, 2012

Canon to introduce Mirrorless Camera the last week of July, 2012

Canon's mysterious Mirrorless Camera

Apparently Canon is set to announce a Mirrorless Camera the last week of July.  They are trying to play 'catch up' with the other camera manufacturers like Panasonic, Sony, Olympus and Nikon.

The new Mirrorless Cameras have gained the most traction in Japan, where they have accounted for almost half of the sales of cameras with interchangeable lens, according to the Camera and Imaging Products Association trade group. In North America and Europe, Mirrorless Cameras accounted for 16.4% and 18.7% of the shipment respectively.

Panasonic introduced the first Mirrorless Camera four years ago. Their research indicated a lot of female consumers like to take better photos without having to carry bulky cameras and equipment around.  Nikon joined the mirrorless segment with their introduction of the Nikon 1 series camera late last year.

While Mirrorless Cameras can approach the image quality of the low end DSLRs, premium DSLRs still offer the best images because of their larger, more sophisticated sensors and professional features not found in other cameras.  Canon's mirrorless introduction is rumored to be quite robust and aims to outdo the competition. It should be accompanied by the announcement of of a few new lenses.

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