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Wednesday, August 14, 2013

Canon showcases largest-ever product line-up at IBC 2013

Canon has announced the details of its biggest-ever presence at IBC, the leading global trade show for media and broadcast professionals to be held at the RAI exhibition and convention center in Amsterdam, the Netherlands, from 13-17 September 2013.

Canon has been an exhibitor at IBC for more than 30 years, and 2013 will see the company’s largest stand to date. Covering a full 432m square, the stand will be a clear demonstration of the company’s ongoing and expanding commitment to the broadcast industry and will display Canon’s complete range of world-class products, including more than 75 lenses, as well as Full HD and 4K camera solutions.

4K workflow solutions

Reflecting current industry interest in acquiring content at higher resolutions, this year will combine ‘Touch and Try’ opportunities with a greater focus on how 4K production can be brought to life, including a live 4K acquisition demonstration using Canon’s latest products.

Technical demonstrations

Canon’s Cinema EOS System, XF and XA cameras will all be available to touch and try on the stand, along with a complete range of Canon television and cinematography lenses. Showcasing Canon’s heritage as a manufacturer of optics, visitors will have the opportunity to experience first-hand the huge range of options on offer. Technical demonstrations will showcase other unique capabilities of Canon’s line-up, including the incredible low light performance of Cinema EOS cameras.

Ken Koyama, Deputy Head of Professional Imaging Group, Canon Europe, said: “Last year’s IBC was our chance to introduce Canon’s expansion into 4K to the European market. This year we’re focusing even more on fully demonstrating not only the capabilities of new 4K technology, but how the breadth of Canon’s overall range enables production of first class content at all levels.”

Koyama added: “We’ve been listening to a huge range of voices from the industry, which have been telling us that content creators are looking for tools that allow them to really express their creative visions, so we have continued to add features to our products that enable them to be more expressive. We’ll be at IBC to demonstrate the full range of Canon’s products and help visitors to identify and take their next creative step through the latest innovations in broadcast technology.”

Guest speakers

In addition to Canon’s on-stand experts, a selection of independent industry professionals will also be on-hand to present on an exciting array of topics, sharing their experiences of using Canon products and answering visitors’ questions. Among the speakers, Canon Ambassador Richard Walch will be demonstrating the EOS-1D C 4K DSLR while highly-experienced location director and cameraman Phil Coates will be talking about cameras for broadcast.

Canon’s extensive stand at IBC 2013 will be in Hall 11, Stand E50. The IBC exhibition is open from 10.30am to 6pm on Friday 13 September; from 9.30am to 6pm on Saturday 14, Sunday 15 and Monday 16 September; and from 9.30am to 4pm on Tuesday 17 September.

For more information, please visit Canon Europe’s special IBC microsite here.

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