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Sunday, October 23, 2016

How Much Does Apple iPhone 7 Camera Module Cost?

Apple has dominated the smartphone universe for many years. Recently, with the introduction of their new iPhone 7 and iPhone 7 Plus, many people will be surprised to know the total components inside the iPhone 7 are estimated to cost about $220 to $275.

In particular, the camera module inside the iPhone 7 costs about $26. The sensors on the front and rear cameras are sourced from Sony. These numbers are estimates provided by IHS Markit and Chipworks. Surveys have indicated the two most used features of a smartphone are photography and texting. The performance and functionality of the camera rank very high in the minds of every smartphone user when they consider the purchase.

It is probably the worst kept secret to anyone following the photographic industry but camera manufacturers have been experiencing declining sales for the last few years. The main reason is due to changing customer preference and the advancement in many smartphone cameras.

Canon, the largest photographic equipment manufacturer in the world has experience drops in profits in the last few quarters. They are hardly alone and based on the most recent data published by CIPA, the Japan-based Camera & Imaging Products Association, sales have not improved much so far this year.

It seems mirrorless cameras offered the industry a bright spot for about two years but now sales are leveling off and the increase in sales may have been at the expense of the traditional DSLR market.
There is no question smartphones have taken away some sales from the low end point-and-shoot and DSLR camera segment, but the best way to keep a photographic company relevant is to come out with the state of the art product to convince serious photographers why it is still the traditional DSLR camera that takes the best photos. What is more important than the number of DSLR sold is the mix of the sales, since low end cameras like the Canon Rebel and SL series bring considerably less profit than the higher end models like the EOS-5 and EOS-1 bodies.

My readers know, I am the Wildlife Ho-tographer, not a videographer but there are times I like to take a quick video and photos of my encounters. This is when my state-of-the-art smartphone kicks in because it is faster and more convenient to use than my DSLRs. My Canon EOS-1D X Mk II and EOS-5Ds cameras are the main bodies for my work. You can see my equipment bag and more of my photos on

I am not an Apple smartphone owner but have used them. Their closed system does not appeal to me. Instead I use Samsung smartphones, like the Note 7. On my recently concluded Southern Africa Wildlife Photo Tour, I have used both my smartphone and DSLR cameras to take photos and find the two types of photography perfectly compatible with each other.

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