As reported yesterday, Canon's Inc. third quarter profits were less than stellar. This morning, the rumor mills are buzzing about Canon working on a full frame mirrorless camera. Hardly an earth-shattering news and this is what I have called for in the past.
There are no specific time frame on this but Canon must not wait too long and get serious about this 'new' segment of the market. The mirrorless space is growing and Canon is already behind some of their competitors. The new camera must do away with any adapter and comes with the EF mount. Bring out a prosumer and professional mirrorless camera with similar features, functions, size and shape to the current full sized DSLRs and they will leap frog their competitors like Sony and Leica.
Photographers like myself who own Canon's top-of-the-line DSLRs have resisted buying mirrorless cameras like the Sony a7RII because they simply do not feel right in the hand. The new camera is packed with 'fluffy' features that seems to appeal more to 'technology chasers' than pure photographers. You can see my equipment bag and works on MichaelDanielHo.com
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