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Tuesday, April 22, 2014

Canon Hong Kong Announcement - April 24

Canon Hong Kong has put out a teaser on their Facebook page hinting there will be an 'interesting' announcement on April 24. The Chinese text in this post translates roughly to “Beauty lies not in objects, but in the interaction between the shadow and light created by objects.”

Last week, Samyang put a teaser post about their future plans on lenses. My suspicion is both 'announcements' will amount to a BIG yawn. I suppose this is the mass media age we live in. Seduce the public with tantalizing tidbits to get maximum publicity. But I prefer the old school and just announce interesting and worthwhile products. The rest will take care of itself.

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