MELVILLE, N.Y., April 24, 2014 – Canon U.S.A., Inc., a leader in digital imaging solutions, is proud to announce that the company has received the U.S. Chamber of Commerce’s Global Intellectual Property Center’s 2014 IP Champions Award for its “Anti-Counterfeit Consumer Awareness Campaign” that highlights the dangers of counterfeit electronic goods.
The campaign was recognized for the positive impact intellectual property has on the innovative process and its role in safeguarding the marketplace for consumers. The award was presented at the U.S. Chamber of Commerce’s Global Intellectual Property Center’s IP Champions Conference and Awards luncheon on April 23rd.
“Counterfeiting is a growing problem for the consumer electronics industry and its customers,” said Yuichi Ishizuka, president and COO, Canon U.S.A. “It is an honor to be recognized by the U.S. Chamber of Commerce for our commitment to educating and raising awareness for the safety of our customers and the investment they make when purchasing electronic products.”
Canon’s “Anti-Counterfeit Consumer Awareness Campaign” was launched in January 2013 to promote awareness of a consumer electronics industry-wide issue: the risks of using counterfeit accessories for digital cameras and camcorders, especially batteries and chargers. Counterfeit products are fake replicas of the real products, designed to take advantage of the superior value of the real product. Some of these fake accessories are produced in a manner that can make it increasingly more difficult for average consumers to identify. Purchase of these products can lead to potentially dangerous results. Unlike genuine products, counterfeit accessories may not meet government and industry safety standards and may overheat, smoke, melt, ignite and may cause bodily injury and property damage.