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Friday, April 18, 2014

Zeiss Otus 85mm f/1.4 At Photokina 2014

* * *  Zeiss Otus 85mm f/1.4 lens officially announced for Photokina 2014  * * *

Zeiss is expanding their line of Otus lenses after the introduction of the 55mm f/1.4 last year. For the upcoming Photokina Show in Cologne, Germany this September, they are rumored to launch the 85mm f/1.4 lens, perhaps followed by the 35mm f/1.4 and even a short zoom or tilt-shift lens down the road.

The third party lens manufacturers are alive and well, as demonstrated by the recent introduction of the Sigma Art 50mm f/1.4 lens and the Tamron 150-600mm f/5-6.3 lens. This should prompt Canon and Nikon to redouble their effort on basic research and development and speed up their meaningful product announcement, instead of 'wasting' time and energy on 'fluffy technologies.

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