It is probably the worst kept secret to anyone following the photographic industry but camera manufacturers have been experiencing declining sales for the last few years. The main reason is due to changing customer preference and the advancement in many smartphone cameras.
Canon, the largest photographic equipment manufacturer in the world has experienced drops in profits in the last few quarters. They are hardly alone and based on the most recent data published by CIPA, the Japan-based Camera & Imaging Products Association, sales have not improved much so far this year.
It seems mirrorless cameras offered the industry a bright spot for about two years but now sales are leveling off and the increase in sales may have been at the expense of the traditional DSLR market.
There is no question smartphones have taken away some sales from the low end point-and-shoot and DSLR camera segment, but the best way to keep a photographic company relevant is to come out with the state of the art product to convince serious photographers why it is still the traditional DSLR camera that takes the best photos. What is more important than the number of DSLR sold is the mix of the sales, since low end cameras like the Rebel and SL series bring considerably less profit than the higher end models like the EOS-5 and EOS-1 bodies.
My readers know, I am the Wildlife Ho-tographer using Canon equipment for over 25 years. Through the decades, I have used almost all of Canon's cropped and full frame, film and digital cameras and lenses. You can see my equipment bag and works on MichaelDanielHo.com. On my recently concluded Polar bear photo shoot in the Canadian sub Arctic, I have used both my smartphone and DSLR cameras to take photos and find the two types of photography perfectly compatible with each other. I use the EOS-1D X Mk II and EOS-5Ds cameras as main bodies for my work.
The following video is a hands-on demo of what the Apple iPhone 7 Plus can do. It has a great walk around camera but I know no serious photographer specializing in landscape or wildlife photography use it for their main line of work. You can read my earlier post on how much the camera components in an Apple iPhone 7 costs.