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Thursday, November 17, 2016

Canon Selects Guinnevere Shuster for 'Rebel with a Cause' Campaign

MELVILLE, N.Y., November 17, 2016 – Canon U.S.A., Inc., a leader in digital imaging solutions, has been showcasing modern day rebels through the Rebel With A Cause campaign in honor of the 25th anniversary of the first EOS Rebel SLR camera. To celebrate the culmination of the project, Canon hosted a contest to find a real life rebel and is excited to announce that animal shelter advocate and photographer Guinnevere Shuster was selected as an individual that showcases that there truly is a “rebel in all of us.” To build awareness of the overcrowding within shelters and the 3,000 animals euthanized each year*, Guinnevere captured a “dog’s best day” with shelter dog, Willa. The full #WillasBestDay film, shot entirely on Canon EOS Rebel T6i DSLR cameras, can be seen here: with a call to action for families to adopt.

“Four years ago, I started photographing shelter dogs. With millions of animals still in shelters looking for their forever home, I wanted to try and make a difference and do my part to change people’s opinions of animal shelters and their residents,” said Shuster. “It’s been amazing working with Canon to change the portrayal of shelter animals by showcasing how to use photography to capture dogs in their natural state, having fun, rather than the stereotypical pictures that show shelter animals behind ‘bars.’”

By the way, Canon is planning to announce the replacement to the Rebel T6 model early next year.

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