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Friday, July 18, 2014

Sigma To Launch New Line Of Cinema Lens

Recently, I have reported Sigma is planning to announce new lens for the Photokina Show in Cologne, Germany on September 12. Sigma’s CEO, Kazuto Yamaki, gave additional hint in a recent interview with Resource Magazine :

“How could one of the greatest innovators of lens technology in the world not be producing lenses for high-end digital video and motion picture cameras? With such high standards, cinematographers seem like a natural market for Sigma. When I asked Kazuto about this, he simply smiled and said the two words that make every tech writer crave more: “No comment.” It looks like Sigma may still has a few more tricks up their sleeve…”

I have no doubt Sigma is planning to expand their line of lenses. Canon has identified their Cinema line of cameras and lenses as an area of interest and expansion. Sigma will definitely shadow the larger company and give them a run for their money. After all, that is their raison d'etre.

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