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Friday, September 5, 2014

Canon Announced IBC 2014 Program




Canon has announced more details about its activities at IBC – the leading global trade show for media and broadcast professionals to be held at the RAI exhibition and convention center in Amsterdam, the Netherlands, from 12-16 September 2014 – which will include demonstrations of the advantages of its latest firmware upgrades and live presentations by top filmmakers.

Canon has been an exhibitor at IBC for over 30 years, and the company’s stand at the show – Stand E50 in Hall 11 of the RAI – will display Canon’s complete range of world-class products, including the full range of Cinema EOS Digital Cinema Cameras, HD camcorders and broadcast, cinematography and EF lenses, as well as cutting-edge Full HD and 4K workflow solutions.

Latest firmware demonstrations

At IBC 2014 Canon will be highlighting the capabilities of its new firmware upgrades for its EOS C500 and EOS C300 Digital Cinema Cameras, DP-V3010 4K reference display and Cinema RAW Development (CRD) software, which are designed to better integrate both the acquisition and management of 4K footage into all workflow situations.

The demonstrations will include live demos of the BT.2020 color space for Ultra High Definition (UHD) production, which will be supported via the new firmware for the C500 and DP-V3010. Canon’s DP-V3010 4K professional reference display will also be upgraded to support content shot in BT.2020.

The firmware upgrade for Canon’s Cinema RAW Development software – CRD v1.3 – will continue to improve on-set RAW workflow, adding BT.709 and DCI-P3 playout options, and EDL support.
Improved performance will also be on offer thanks to a collaboration between Canon and Intel®. Intel’s Integrated Native Developer Experience RAW Media Accelerator, will enable fast de-bayering and drop-free playback of the resulting 4K footage (up to 24fps only) when using a laptop equipped with Intel ® Iris™ Pro Graphics. This compact, low power solution will be at IBC showcasing that it will be possible to edit, develop, play back and output 4K RAW footage using a single, suitably specified, laptop.

Canon’s range of Cinema EOS cameras, HD camcorders and HD DSLRs will be at IBC 2014 in ‘Touch and Try’ areas with Canon’s team of technical experts on-hand to explain their capabilities.

‘Touch and Try’ opportunities

Highlighting Canon’s commitment to providing an unrivaled choice of creative products and solutions, visitors to IBC 2014 can experience Canon’s extensive range of professional camera and lens technologies with a wide range of ‘Touch and Try’ opportunities. These will include a special ‘shooting pod’ that will be dedicated to those cameras that offer Canon’s Dual Pixel CMOS AF technology.

The stand will also display the entire line-up of Canon’s XF-series and XA-series camcorders, providing visitors with the opportunity to ‘Touch and Try’ the recently announced XF205 and XF200 HD camcorders, as well as the impressive range of Cinema EOS Digital Cinema Cameras – the EOS C500, C300, C100 and the EOS-1D C 4K DSLR.

Broadcast professionals will also be able to get ‘hands-on’ with over 100 Canon television and cinematography lenses with a vast array of focal lengths and types, from ENG broadcast lenses to Cinema and EF lenses.

Top filmmakers on Canon presentation stage

In addition to Canon’s on-stand experts, an impressive line-up of industry professionals will be appearing on the Canon IBC presentation stage, from 12 to 15 September, to present on an exciting array of topics, share their experiences of using Canon products and answer visitors’ questions.
Among the guest speakers, the experienced filmmaker and Canon Explorer Phil Coates will be explaining his experiences shooting with the Canon XF205 camcorder and revealing how key features of the camera will aid his work. Fellow Canon Explorer S├ębastien Devaud will be talking about shooting 4K content with the Canon EOS C500 and EOS-1D C and how shifting to 4K has impacted upon his work.

Filmmaker and Canon Explorer Phil Coates will be appearing on the Canon presentation stage at IBC 2014 to discuss his work with the Canon XF205 HD camcorder.

Also appearing on the Canon IBC presentation stage will be cameraman and video editor Ming Yeung (Getty Images) who will be revealing why the EOS-1D C DSLR is a perfect, versatile camera for content creation due to its combination of ease of use, still image capabilities and 4K video quality. In addition, filmmaker, and former Berlinale Talent, Simon Pitts will be talking about his experience of the Talents programme and shooting with Canon Cinema EOS cameras.

Setting new standards

Kieran Magee, Marketing Director, Professional Imaging, Canon Europe said: “Canon’s presence at IBC 2014 is a reflection of changing times. The bar for quality content is rising every year. Canon is at the forefront of the creative industry, providing products and solutions that professionals need to craft outstanding content, whether in HD or 4K. Helping our customers to capture and tell stories has never been more important. The portfolio of products, and expertise, we’re displaying this year is a demonstration of the tools that they are using to set new standards every day.”

Canon at IBC 2014: stand location & opening times

Canon’s stand at IBC 2014 is Stand E50 in Hall 11 of the RAI exhibition and conference centre in Amsterdam, the Netherlands. The IBC exhibition is open from 10.30am to 6pm on Friday 12 September; from 9.30am to 6pm on Saturday 13, Sunday 14 and Monday 15 September; and from 9.30am to 4pm on Tuesday 16 September.  To stay informed about all the Canon products and activities at IBC 2014 just go to #CanonIBC

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