Translate this blog into your language

Tuesday, May 6, 2014

Canon EF Lenses Coming In Q2 2014

2013 was a disappointing year for the photography industry and Canon was not immune to the downturn in sales. The smartphone challenge and general consumer fatigue with many dull offerings make 2014 equally challenging.

Although Canon reported a rise in 2014 Q1 profit recently, it was due to an increase in office product revenues and not from camera equipment sales. There are talks of a shake out in the mid-tier camera manufacturers if things do not take a turn for the better in the future.

This year is suppose to be a turn around opportunity for Canon with exciting new products coming. However, we are in the 5th month of the year and there is no sign of any meaningful new announcement coming until the second half of 2014. The last two interesting announcement for me were the EOS-70D camera and the Canon EF 200-400mm f/4L lens on July 1 and May 13 of 2013, respectively. I did notice an 'encouraging' sign. Canon is putting on seemingly 'incessant' sales and rebates. This is their way of helping camera stores 'clear out' their inventory before more product introductions.

There could be a few new EF lenses making their debut the second half of the year. Among them, two new wide angle zooms in the neighborhood of 10-18mm and 16-35mm, perhaps with IS and "L' grade designation. The EF 17-50mm f/4L IS and the 35mm f/1.4L II may also be on the list.

For 2014, the EF 50mm f/1.4 IS II and the EF 100-400mm f/4-5.6L IS II are two lenses I am most interested in. There is little revelation right now except the general expectation but keep checking back for more information. 

No comments: