|Professional photographers at Super Bowl 2014|
"We are honored to have seen so many photographers using our equipment to capture images of the big game this past weekend. Canon is committed to ensuring our products and support live up to the needs and expectations of our customers, and it is always humbling to see Canon equipment being used in such high profile events," said Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies & Communications Group, Canon U.S.A.
Canon U.S.A., Inc. was on site in New Jersey with its Canon Professional Services (CPS) team to provide these professionals with convenient access to support personnel, equipment maintenance, and product loans. "I have personally been impressed with Canon's proactive, prompt and thoughtful support for professionals," said Tom Hauck, freelance sports photographer who photographed the game and has shot over 350 professional football games in his career. "Before the game, I sent all my gear to Canon's Irvine service facility to be cleaned and checked and I got everything back in about two days. And at the game, Canon's CPS staff was on site providing information on how to better understand and get the most from my equipment as well as peace of mind."
The sidelines of the big game were lined with photographers using Canon EOS Digital SLR cameras and iconic white lenses. Canon is honored that more than 75 percent* of professional photographers covering the game utilized Canon DSLR cameras and EF lenses to capture and share the memorable moments of the gridiron matchup. Canon broadcast lenses were also used extensively to deliver the game to more than 111 million television viewers.
Currently, CPS is on-site in Sochi, Russia providing support to photographers and broadcasters throughout the month of February.