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Friday, April 26, 2013

The Future Of Canon's EOS-M Cameras

Remember the Canon EOS-M line of mirrorless cameras? Word is the planned firmware update to the EOS-M may not be enough to calm all the grumblings about the Achilles's heel of the camera, namely its slow AF speed, especially in low light, high contrast situations and dearth of useful lenses. Suspicion has also been raised about Canon not fully committed to the mirrorless camera technology.

Although the mirrorless camera market is doing quite well in Asia, especially in Japan where it is very popular with women, Canon is paying the price of playing catch up with their competitors in this segment. Being the only major manufacturer without a mirrorless camera, they rushed out a product last year to fill the gap and now realized the limitations of their hardware design. The next generation of EOS-M, expected some time later this year, apparently will fix the problem once and for all, but at a higher price point. The new camera will be introduced as a higher end product, complete with a viewfinder and new AF system plus a few STM lenses, including a fast prime and telephoto glass, as reported in my earlier post.  

The EOS-M is not as successful as Canon's Rebel, EOS-5D and EOS-6D line of full frame cameras. Management realized the weakness of the EOS-M and is trying to remedy the situation, revive the entire line and give Canon a leg up on the competition like the 4/3 and NEX cameras on the market.

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